Thank you Renault for showing in public your new C-D class competitor in estate guise.
Renault sent me an e-mail about this. The estate, they said, was making its public debut at Frankfurt. The press release’s first point was “sleek style mated to huge practicality.” Also, seven other points related to safety, load space, ride and handling and a launch date in the first half of 2016. 54% of sales are taken by estate models, say Renault. Is it really only half? Some cars, you would think exist only as estates: Peugeot 407 and indeed the Talisman’s luckless predecessor, the Laguna.
Two things about the press image: one, where is the aeroplane and two, isn’t it a fabulously unconvincing backdrop? Not content with just a barren, depopulated city, Renault have removed almost all signs of humanity leaving that improbable abstract scultpure that is not even a building. If DTW achieves anything it must be to reverse the trend for bleak, sterile backgrounds in car ads.