2016 Renault Talisman Re-Revealed

Thank you Renault for showing in public your new C-D class competitor in estate guise.

2016 Renault Talisman estate: autoevolution.com
2016 Renault Talisman estate: autoevolution.com

Renault sent me an e-mail about this. The estate, they said, was making its public debut at Frankfurt. The press release’s first point was “sleek style mated to huge practicality.” Also, seven other points related to safety, load space, ride and handling and a launch date in the first half of 2016. 54% of sales are taken by estate models, say Renault. Is it really only half? Some cars, you would think exist only as estates: Peugeot 407 and indeed the Talisman’s luckless predecessor, the Laguna.

Two things about the press image: one, where is the aeroplane and two, isn’t it a fabulously unconvincing backdrop? Not content with just a barren, depopulated city, Renault have removed almost all signs of humanity leaving that improbable abstract scultpure that is not even a building. If DTW achieves anything it must be to reverse the trend for bleak, sterile backgrounds in car ads.

Author: richard herriott

I like anchovies. I dislike post-war town planning.

9 thoughts on “2016 Renault Talisman Re-Revealed”

  1. This already looks much, much better than the saloon. I’m almost bought now. Is it really spacious or is this just what marketing has to say anyway?

    And by the way, isn’t it crystal clear what that backdrop is? It’s the stand next to a race track finishing line! Where else would you put that kind of car?

  2. I’m tired of the pretend futurescape by photoshop too. But I’ve decided that these elaborate, abstracted backgrounds in car manufacturer press release photos are important because they mean a commercial photographer and perhaps a designer was employed, rather than sending the PR intern out to the carpark with a fully automated digital camera. So some creative people got to earn some money for their work, even if their soul died a little at having to continually meet the client’s weird insistence on concrete architecture and contrived cityscapes. Plus lens flare.

  3. Isn´t it possible to send an professional photographer out with some assistants to find a really nice place somewhere? That can take some time also. The real driver of this is secrecy, isn´t it? Taking the new Wolseley 23/22 to a charming new housing estate in Huntingdon or driving the Lancia Tibor to Port Grimaud means risking the image being leaked months ahead of time. Right. So, perhaps the photoshop gurus can rise to the challenge of Fitz and Van and make up something other than empty concrete wastes?

    1. That’s a fair point, I would certainly have less trouble consoling myself that at least a creative gets to feed their family for another day if the photos were happening outdoors in a scenic location. It would be interesting to do some research into who started this trend for futuristic wasteland backdrops. Was it Audi? If it was then I can understand why nervous managers at other carmakers are trying to emulate it as a risk-averse way to appear ‘premium’ and win customers. Do you think this ‘Grand Designs – Dystopia Edition with lens filter by JJ Abrams’ trend is coming from the creative side or the marketing/sales management side?

  4. It´s probably “in the air”. These people feed off the same images which abound in their environment. Who started it? I´d have to take a look at my two decades collection of magazines to see where it kicks off. That´s a good idea for a bit of research!

  5. It’s a good looking car, but rather bland and not very French. As such, it reminds me a bit of the current Citroen C5. Maybe the French marques feel like people don’t want large cars that look French any more …. Whatever gave them that idea?

  6. People are attracted to cars that seem to be of high quality. German style is a heuristic for this. The non-German marques are designing cars on the basis that a certain style means “quality” so we get these Passatoids. Also, there is much less of a national design culture to give designers an intuitive and particular sense of taste. If they wanted to do French it would be really to second-guess Frenchness, parody Frenchness if you will.

  7. I think another driving force behind the minimalistic backgrounds is to draw all the attention towards the car, which is quite understandable in a design-driven market.

  8. Then I would say put the car in a studio instead of a horrible Matrix-style psuedo world. My favourite car image show the Peugeot 604 parked on a a lawn with some people having dinner outside a rustic French house.

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