DTW has been out sampling the colours of the important new cars shown at Frankfurt so far.
…and none of the ones I looked at were green. That anti-green trend is continuing then. Obviously Bugatti’s car was going to be Bugatti blue. Ford went with an interesting orange metallic (as did Seat). Bentley made a choice for a paler version of gold with which to dress the Bentayga. Say what you like about the rest of the car, the colour is very nice indeed, not a million miles away from Volvo’s Maya Gold from some years back.
Alfa Romeo, Nissan and Mazda chose very similar metallic reds. This colour is getting tired. Where are the blue and green equivalents? If Alfa must use red then there are alternatives. Alfa can lay some claim to flat red, for example, but instead chose a mildly warmed up metallic Bordeaux that would suit some old-school Rover and Buick just as well.
Renault picked a truly dull, entry-level, base-model, rental car metallic grey for their important new Megane (it’s too dreary to show here). They broke no new ground with this car and that includes the exterior colour. Even the blue chosen for the RS version is very familiar. I suppose it’s a branding thing. Isn’t branding very constraining. With the logic of branding using another colour for an RS vR would confuse customers, as if the product needs recognition in the same way a pack of cigarettes might. Finally VW chose white for the Golf GTI clubsport, a
concept car I wasn’t expecting. Almost finally, Audi used electric blue for their E-tron, and Jaguar´s F-Pace had a not-unrelated hue. Only Citroen showed a bit of daring by opting to omit the metallic flakes and leave their Mehari-inspired concept car a striking aquamarine.
Infiniti opted for a rich metallic brown for their Q30. We have seen a resurgence of brown metallic in use by a variety of manufacturers such as BMW, Kia, Volvo; Mercedes and now Infiniti. Nothing about the rest of the Infiniti is in any way appealing but I must congratulate them for choosing this warm and cosy shade.