The Ford Edge is a very large vehicle, large as if to make up for Ford’s relatively low-key display at this year’s IAA. It is, I suppose a kind of interregnum. Martin Smith has handed over to his replacement who is probably busy with working out how things operate in Merkenich rather than with breaking new ground for EuroFords. There has also been a bit of personnel change, with exterior designer Stephan Lamm recently departed. Conceivably rising star Murat Gueler may return to Merkenich, having done some work at Lincoln in the interim.
We have here in the Edge a Europeanised version of a car familiar to US buyers. Quite what the differences are is hard to see: a chrome bezel, some under-bumper detailing and perhaps, more importantly, changes to the interior trim and colours. Ford’s US gold metallic is great though. We won’t get that.
Car and Driver consider the Edge to have bold styling. Edmunds like the ride quality and performance. A set of generally positive review summaries are here. The vehicle comes with two- and four wheel drive and engines from 2.0 litre four-cylinder to a turbo 2.7 V6 and a 3.5 litre petrol V6. Conceivably, the Edge is here to get some of the sales action going to vehicles like Audi Q5 and perhaps the Land Rover Evoque. The expected price is around £30,000 which where the Evoque takes off too. The Audi Q5 starts at £31,200. I expect the Ford Edge will have more features than equivalently priced competitors. The next question is, how will Opel respond?