What Is Mitsubishi Offering at the IAA at Frankfurt This Year?

They are showing us the PHEV version of the Outlander. That’s really it. 

2015 Mitsubishi Outlander PHEV: Mitsubishi-motors.com
2015 Mitsubishi Outlander PHEV: Mitsubishi-motors.com

This is what MMC say about their car: “The Outlander PHEV was first launched in Japan in January 2013 as the world’s first plug-in hybrid 4WD SUV. Now exported to 48 countries including those in Europe, it is the world’s fastest selling PHEV with cumulative sales of some 70,000 units.” I didn’t know that but also don’t know enough about the subject to detect PR blather.  I had to do some research to see what else Mitsubishi is offering.  There are nine vehicles as listed at their website: New Outlander PHEV, the

2011 Mitsubishi ASX or RVR or Outlander: Wikipedia.org (give them some money, please).
2011 Mitsubishi ASX or RVR or Outlander: Wikipedia.org (give them some money, please).

New Outlander PHEV Baja Portalegre 500 rally car,  New Outlander, L200 (Double Cab), i-MiEV, Space Star, Pajero, ASX , Lancer Sportback. At random I had a look to see what the ASX is. It’s an RVR under another name.

Don’t Mitsubishi have an odd range? They are in transition from petrol engines to hybrids and electric cars and this is where they are at now. Being a Mitsubishi dealer must be difficult. As ever, I went to the Japanese part of the internet and found a wider range of cars than is offered in the EU. It is just strange. This is the Lancer Cargo:

2015 Mitsubishi Lancer Cargo: mitsubishi-motors.co.jpn
2015 Mitsubishi Lancer Cargo: mitsubishi-motors.co.jpn

The Proudia Dignity sits strangely among the rest of the cars. There are electric cars, PHEV’s, Kei cars, the nearly-dead Lancer Evolution, a pick-up truck, vans and microbuses. And then a big, ornate, four-door saloon. Imagine seeing a top hat on sale with work boots, protective gloves, ear plugs and boilersuits.

2015 Mitsubishi Proudia Dignity: Mitsubishi Motors.co.jpn
2015 Mitsubishi Proudia Dignity: Mitsubishi Motors.co.jp

Author: richard herriott

I like anchovies. I dislike post-war town planning.

1 thought on “What Is Mitsubishi Offering at the IAA at Frankfurt This Year?”

  1. Both MMC and its old rallying rival Subaru seem to be in transition from what they were to new places in the market, albeit their paths have become more divergent. I would say that MMC seems to be taking a more strategically future-proofed route – the Outlander, which is a thoroughly turgid-looking thing to my eyes, has sold remarkably well here in the UK by being the first/ only(?) PHEV SUV-a-like on the market. Subaru is, at best, just treading water in ever decreasing circles, sad to say.

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