Car Design News has this interesting snippet, to the effect that Giugiario is thinking of buying the Bertone styling house.
“But why would they use the Bertone name? There are a number of reasons, some more practical than others. Firstly the Bertone name, despite falling from grace before its eventual closure last year, is still widely known and synonymous with some of the most fantastic cars in history, some of which were designed by Giorgetto Giugiaro himself during his time at the company from 1960 to 1965. This gives it the immediate advantage of its heritage,” writes Car Design News.
On the one hand I would be happy to see the Bertone name carry on. They did a very nice Opel Astra coupe, let’s not forget along with a few designs for Citroen which were quite good. Having GG keep this storied brand from extinction might perhaps allow a nucleus of talented designers from outside the main brands gather and think a bit more freely. On the other hand, it might mean GG himself keeps on producing cars designs himself and these have been on the ho-hum side for rather longer than I care to remember.
In a related story from the week before, Walter de Silva is now in charge of ItalDesign/Giugiario which now lacks any Giugiario’s under the corporate roof. This doesn’t make a lot of sense. We have discussed here before the declining importance of the Italian carrozzeria. There is a concomitant need for their creativity and independence. This is a matter of HR as much as design itself.