Automotive News reports that expansion in the use of robotics and the increased use of battery packs will drive the repatriation of car production to Europe and the US.
The gist of the story is that it will make less sense to have production of vehicles in places such as China (far from the West) when robotics can replace labour, when the parts are costly to ship and when the cost of over-seas labour is rising. The effect will be to make it once more economically sensible to have car production in the US and Europe that might previously have been unprofitable. Continue reading “Bringing It All Back Home”
Once upon a time, there was a belief that the ideal way to complement the shape of a wheel was… by adding circles. That time was the Eighties.
Perception is a fickle beast. Take Jaguar’s XJ saloon: an undisputed classic to most, yet, as far as its image is concerned, the devil is in the details. In the UK, its elegant silhouette cannot quite strip off the odour of Pub Owner’s Favourite. In Germany, on the other hand, Jaguar still suffers from being perceived as a much more elitist brand than its actual pricing suggests. Which is why running a classic XJ is viewed as an enterprise closer to owning a Rolls-Royce than a relatively run-of-the-mill S-class, in terms of the financial commitment necessary. But that only half explains why an XJ is considered the exclusive domain of silver haired golfing enthusiasts on these shores. Continue reading “Theme: Wheels – Going In Circles”