We take a look at a press release from Mazda and see if it’s interesting. Here are the best bits paraphrased and commented upon.
Mazda has increased unit sales by 29% year-on-year and has grown for 12 consecutive quarters. Between July and last month, Mazda sold nearly 60,000 vehicles which explains why there are so many 3’s roaming around my neck of the woods, though no new 1’s have been sighted. The overall market has grown by 10.6% so Mazda have done better than the average. I suppose this might be from a smaller base but creditable nonetheless. The net effect of all this stupendous growth is to claim a market share of 1.7%. Nissan have 4% and Toyota 4.2%.
Where did Mazda sell all these extra cars? The Dutch are the leaders here, with sales doubling (from a low base). According to the PR Turkey is a part of Europe and so contributes to Mazda’s European sales. The Portugese bought 68%. Other countries such as Spain, Sweden and Italy showed 50% gains. The smallest gains were in Germany and the UK (but from a larger base).
“What’s very encouraging is that we continue to make gains across geographies and across our new-generation model line-up,” says Mazda Europe Vice President Sales Martijn ten Brink. “Take our newest model. The fourth-generation MX-5 has been a positive surprise. We’ve even hiked production in Japan to meet European demand.” That last paragraph came direct from the PR. I like the use of the plural “geographies”.
The man is clearly not appraised of the difference between the word “region” and the word “geography” which about the nature of a region. Having a background in geography I can say there are not very violently competing interpretations of geography so there are not many geographies. Never mind.
The CX-5 is Mazda’s most popular model, not the 3 or the 6. That’s a surprise for me.
So that’s Mazda at the moment. If they do will, they will sell 200,000 vehicles in 2015.
What is a CX-5? It’s a small CUV, naturally. This is the hottest segment at the moment, I have read. To get this press release I needed to send in a proper e-mail address. My hotmail address would not do. I get a few of these a month. In contrast Renault send out several a week. At the moment they are telling us all about the Kadjar.