If there was a single over-riding theme to the Gamma’s gestation, it can be summed up in one word. Politics.
As Fiat management began the process of ingesting their new acquisition, they found they were being thwarted by Lancia’s core of loyalist engineers. Like most grand marques, Lancia was engineering / manufacturing-led, so naturally all resistance to Fiat’s integration was centred here. Camuffo one imagines, must have been viewed with suspicion; seen as Agnelli’s man and schooled in what was probably viewed as an inferior tradition. Continue reading “Gamma: Signs and Portents – Part Three”
Further to my discussion of magazine editorials, here is a good one, suitable for any month, with the filling in of the blanks.
What a month for [insert name of magazine]. Not only did we drive [insert name of car] but the new [insert name of car]. Without a doubt the people at [insert name of firm] are setting off an exciting new course. With [insert technology] the new [name] will upset purists and thrill petrol-heads everywhere. All this is in stark contrast to [insert first name of car] where everything is as you would expect but more so. Speed, handling, thrilling sounds and astonishing looks, this car has it all, the ultimate [type]. At least until the next model that is. Continue reading “What a Month It Has Been!”