Sometime back we expressed a degree of scepticism about Alfa Romeo’s product plans. What did the good people at Automotive News report on November 4th?
You can read the rest of the report at Automotive News which saves me a fair amount of cut and paste-work. However, I will find strength to paste this for your comfort and convenience: “FCA CEO Sergio Marchionne said on Oct. 28 that the company is re-examining Alfa’s global expansion because of the slowdown in the Chinese market.
He reaffirmed a planned 5 billion euro investment announced in May 2014 to boost Alfa’s annual global sales to 400,000 units with eight new models but said the investment will be completed in 2019 or 2020.” The Quadrifoglio version of the Giulia will be ‘delayed’ as will the proposed SUV which will supposedly appear in 2017. I’m not sure what six and nine month delays really do for anyone.
At this point most of the work has been done. Further hold-ups will only shorten the cars’ lifespan in the market. Every half-year you lose at one end is a half-year less competitiveness at the other end of the product’s life-cycle.
Earlier today I expressed worries about the broader state of the world economy in the light of that harbinger of doom, the new upscale brand from a middle market manufacturer. And the construction machine industry is showing signs of contraction. Now we have FCA sweating about the state of the Chinese economy.