Mazda brought in more cash than expected so far this year. That means three operating profits in a row. How will they spend all that money?
Three cars helped out Mazda’s bottom line: The Mazda2, the CX3 and the MX-5. The older cars in the Mazda showroom all continue to sell well too. Europe’s part in this to contribute a 21% increase in vehicle turnover. Japan – despite a two decade doldrum of historic dimensions – provided a 33% increase. China did well as well (but for how much longer. Will China be able to keep providing sales volume for Mazda?
You can read the glorious numbers here if you feel curious. Mazda have an effective press office who send me information because I asked for it, unlike Fiat and Subaru who didn’t bother.
By the end of the year Mazda expects it will have shifted about 1.5 million cars, up 25,000 units. Again, I can’t help thinking of poor Alfa Romeo with three models for sale.
Out of curiosity I looked at the Mazda2 colour range. In the UK the lovely bright metallic green is now gone. The British range of colours omits one colour that wacky continentals might choose, a kind of aubergine blue colour.