The Editor delivers on this month’s theme.
This month’s theme is somewhat in the nature of a BBC Radio quiz. The subject itself is quite straightforward, and has overtones of both last month’s theme as well as the actualities of the so-called Season of Goodwill. It is ‘Disappointment’. The motor industry has always offered us high expectations, even more so now, when just changing the position of the rear view mirror will elicit two gushingly incoherent paragraphs from the PR department. Yet, on innumerable occasions, the industry fails to deliver on its promises.
This goes back to the early days. Henry Ford famously offered that “any customer can have a car painted any colour that he wants so long as it is black” yet just 13 years later he began offering the Model T in green and maroon. Such broken promises litter and besmirch the industry, like switches on the dashboard of the Model T’s present day successor.
So, to revert to my mention of a quiz show. I felt that I should make it slightly more challenging for the serial Jonahs who contribute to this site. As such, my editorial brief, which is entirely irrevocable unless I am given a good reason to revoke it (a half case of Emilio Lustau Añada 1990 Oloroso might do), has been that no piece should mention either the Citröen or Lancia brands, unless in passing. This will be difficult for my writers, I know, but rest assured that, as they search for disappointment elsewhere, they will not be disappointed.