Born This Way? – The Prius Goes Gaga

It’s all Lady Gaga’s fault, say Toyota. Well, you’d try to spread the blame too.

2016 Toyota Prius. Image via lifestylemirror
2016 Toyota Prius. Image via lifestylemirror

We’ve become accustomed to hearing Car designers come up with all manner of implausible justifications for their creations, but does anybody take this stuff seriously? To my eyes there’s now a tacit understanding between designer-spokesman and us, the auto-literate. They know we won’t believe a word, while we view their pronouncements with the contempt they habitually deserve. This is where Shunsaku Kodama comes in. As the Toyota designer responsible for the 2016 Prius, he has rather a lot of explaining to do.  Continue reading “Born This Way? – The Prius Goes Gaga”