Gamma: Signs and Portents – Part Five

The Gamma’s fiery descent.

Image via lanciagamma.altervista
Image: lanciagamma.altervista

From a stylistic perspective at least, 1976 was a good time to introduce an unorthodox-looking luxury saloon, the market being temporarily disposed towards difference. Two years previously, Citroen had introduced the futuristic CX model and Rover were about to début the similarly forward-looking SD-1. Both cars offered a divergence from the classic three volume saloon template and for a time at least, buyers were prepared to accept this. Continue reading “Gamma: Signs and Portents – Part Five”

Theme : Disappointment – Waku-Doki!

Did it lose something in translation, or was it ever there at all?

Tokuo Fukuichi 01Waku-Doki! Like many vernacular expressions, translation into another language is unlikely to give the same emphasis. Toyota translates it as the lame “heart-pumping excitement”, but the untranslated Japanese expression does have a certain satisfyingly onomatopoeic sound to anglophone ears

The first time I read the term, it was on a badge pinned to the jacket of Toyota design chief Tokuo Fukuichi. He’s the same age as me, so it’s always heartening to see an old fellow making an effort. Continue reading “Theme : Disappointment – Waku-Doki!”