If big is beautiful, why aren’t there car model names with more than four digits?

People expend a lot of breath on the topic of vehicle names. Until quite recently many held that a name (Silver Shadow, Miura, Astra) presented fewer challenges to the memory than a number. A distinct minority believed numerical model identifiers (518, 911, 75 and 75) represented a cooler style that suggested greater objectivity.
With the devastatingly consistent sales success of the Continue reading “Think Of A Number”