If you find there is not enough material among DTW’s articles, I suggest you take a look at Curbside Classics. I was planning to write this anyway. Our discussion on American cars prompted me.
Curbside Classic’s Paul Neidermeyer ran a pair of articles recently about the ascent of the “brougham” trim level. He puts the moment at either 1964 with the Pontiac Bonneville Brougham or the 1965 Ford LTD. Along with a light writerly touch, Niedermeyer does some straightforward analysis. He makes a very valid point, getting beyond thoughts of velour button-pleats and mock-wood trim. For modern ears the term “brougham” gets in the way of understanding exactly the use of the term signified. The word distracts from the important point that marketing planners in GM and Ford in the 60s gave up being so assiduous in their demarcation of their brands. Continue reading “Curbside Classics’ Scholarly Contribution”