As pointed out in an earlier article, the conflation of cars and sex isn’t necessarily all it’s cracked up to be, so who on earth thought cars and sextants was a good idea?
Should anybody labour under the illusion that marketing and Citroën were mutually exclusive before the advent of Linda Jackson, I offer you compelling evidence to the contrary.
For reasons best known to themselves Citroën’s marketing department created this nautically themed special edition in 1980. Loosely based on the 1124cc Visa Club, the Sextant came with a rear wiper, standard-fit radio, front headrests and tinted windows, in addition to jaunty blue decals and matching blue-finished injection-moulded front and rear bumpers.
It probably also came with a good deal of explaining to do, since most members of the public probably hadn’t the first idea what a sextant was, let alone did, despite the accompanying visuals going to farcical lengths to Continue reading “Cars and Sextants”