As the brakes come off a troubled mainstream European car market, Ford and General Motors jealously guard market share, but at what cost?
The post crunch era has been tough for America’s European automotive outposts. Of the pair, Ford appears in better shape, having already taken painful steps to arrest serious overcapacity in their European operations by shutting loss-making plants. The closure of the Genk plant only partially explains why the US Fusion took so long to become the European Mondeo. Last year, we suggested Continue reading “Can the Mondeo Stage a Comeback?”