One is from a Korean company and one is by an American company.
I have to say the Lincoln does not come out well in this little competition. It is missing visual mass at the front. The Genesis might not be innovative in any particular way. On the other hand all the details are right and the proportions spot on. Ford’s accountants hamstring their designers who, I am very sure, don’t want to draw cars with side views like this Lincoln.
I have a feeling the Genesis’ brightwork at the C-pillar is done more pleasingly than usual. I hate seeing a join there. The metal should go around the corner without interruption. Often there is a break to accommodate a version with chrome on the window sill, or chrome over the top of the window or chrome all the way around the DLO.