This is part of Driven To Write’s unique service. Normally colour analyses are expensive and hard-to-get proprietary information. We give it away for free.
It’s probably not comprehensive. Gizmag kindly put together a slide show of the most important cars and I added to the list with some Google image searches of brands they didn’t cover in their slide show. Did Cadillac really not show anything of note? Hyundai isn’t on my chart. If they were, it would have been another white car. Toyota showed a beige vehicle, the Tacoma. Would I put that under white or the browns?
Audi, Buick Alfa Romeo Giulia and Fiat 124 went with metallic blues, most of which looked as if they had some red in there to give them vibrancy. Many firms chose metallic red which is fine for consumers but deadly conventional. It’s a real “I don’t want to scare the horses, John” colour but makes the vehicles look so much like real cars. And Mercedes and Porsche went with repmobile metallic greys. I really have to hand the best colour award to Chevrolet who chose a lovely orange metallic shade for their Bolt.
The Kia Telluride is one of my favourite designs of this show. It shows a chief designer with a very keen eye for surfaces and detailing. The rear lamps are lovely, hiding between panels rather than bolted on. The flanks are gorgeously surfaced and virtually every photo shows highlights running almost uninterrupted across shut lines. This is a virtuoso design that signals that the Telluride is robust vehicle of high quality.
The Genesis saloon ended up with a very conventional metallic grey. Hyundai needed to be more brave with this. It could carry a bright blue or even a flat colour. It has great proportions and details and need not hide itself with a me-too colour.
There was one green car, a Kia Sorrento Pac West. This car aimed to relate the vehicle to the outdoors by having landscapes painted across the body sides. Indeed. This is like putting a sheaf-of-corn motif on a white toaster.