We all like Daihatsu for their original concept cars and useful small cars. Except the Europeans, of course. Toyota have decided now is the time to pounce
According to Autocar, Daihatsu, Reuters, Bloomberg, AutoExpress, Japan Times, and the Washington Post, Toyota have raised their stake in the firm by purchasing $3.2 billion of the remaining shares. The argument runs that Toyota needs Daihatsu´s talent at building small cars. Toyota feels it lacks this capacity while Daihatsu could benefit from being smothered inside a large firm. Reuter describes the deal as follows: “Toyota Motor Corp. will aim to transform Daihatsu Motor Co. from a maker of small cars that used to deter their owners from going out on dates into a brand as valued as BMW AG’s Mini.” The difference here is that Daihatu doesn’t Continue reading “Toyota Takes Over Daihatsu”
