Mahindra and Mahindra bought Pininfarina who had been losing money for quite some time. Now plans are revealed as to their future activities.
The XUV Aero appeared at the New Delhi Motor show. At the same time Mahindra explained that they plan to enlist Pininfarina to design a “premium” car to offer more competition in that part of the market they specialise in, SUVs. Looking at the XUV Aero here one can hope that whatever they do has more felicitous forms. There is little “aero” about this vehicle which looks like a raised hatchback with very butch wheel arches and a style which is what one might call technicalesque.
They call it a vehicle that “takes the spirit of the cheetah and gives it an urban manifestation.” Again, there’s not much about the lithe and agile large feline in this. Automotive news says the XUV was designed with “input” from Pininfarina. That’s quite a vague description which leads one to wonder how much input was involved.
Mahindra also owns Sang Yong and Peugeot’s scooter business, bringing to three their list of loss-making ventures.