Austerity Motoring and the Market for Hairshirts

Today is Ash Wednesday, when devout Christians wear ashes as a prelude to six weeks of Lenten privation. So as the faithful mortify themselves, we ask is there still a place for austerity in a recovering European car market?

Image: Dacia UK
White and good. Image: Dacia UK

Austerity: The ​condition of ​living without ​unnecessary things and without comfort, with​limited ​money or ​goods, or a ​practice, ​habit, or ​experience that is ​typical of this.

So goes the definition. But surely there’s a difference between offering up your chocolate habit for the holy souls and replacing your over-ambitiously financed automotive indulgence with a penitential Logan? Continue reading “Austerity Motoring and the Market for Hairshirts”