From 1999 to 2004 Buick sold a version of the Regal with a trim pack supposedly designed in co-operation with the designer Joseph Abboud.
I’d have thought that designer editions would use a designer people had heard of. I am not the only one who hasn’t heard of Mr Abboud until Buick put his name all over some of their Regals. Abboud is “the first designer to win the Council of Fashion designers of America (CFDA) award as Best Menswear Designer two years in a row in 1989 and 1990” according to Hooniverse.
What you got for your money was an interior finished in two-tone brown leather, a leather-covered steering wheel and Abboud’s name everywhere: on the carpet protectors, the dashboard, the headrest and lamps. The Buick emblem on the grille and the wheels seems to have been given Abboud colours too. Apart from that it seems to have been a pretty standard Regal. And it can’t have been a sales disaster as the series ran for five years. I wonder who did the best out of it? Buick or Abboud. Abboud’s day job was to design an in-house line of clothes for Lord & Taylor, a ritzy department store.