A little while back we ran an article about car sales in Ireland in January. We asked Fiat Automobiles Ireland to respond.
In the spirit of balance, we considered it a good idea to see what Fiat had to say about the market position and general outlook for their products. Here is what Gerry Clarke, Country Director, FIAT Chrysler Automobiles (FCA) Ireland Ltd had to say:
“There are a number of points to consider regarding FIAT in Ireland. FIAT is strongest in segments that are traditionally very small in Ireland. We’re segment leaders across Europe with 500 and Panda but for a number of reasons Irish buyers tend to prefer larger cars and especially three-box saloons, an example of which we currently do not offer in RHD! Our B-segment car is now nearing the end of its product cycle and with the end of Bravo production we’re now missing altogether from C-segment and these still segments represent the majority of sales in Ireland.”
“Later this year, though, we’ll be back in the C-segment with our new Tipo, a car we’re confident will boost our sales significantly because it will offer everything the Irish buyer wants: style, equipment, space, a long warranty and, crucially, exceptional value for money. We’re also seeing some progress with our 500X crossover as people begin to see them on the road and realise that they’re actually much roomer and have a much stronger presence than they were expecting.”
“Also, it’s worth remembering that FIAT may have had a huge market share in the past but those sales corresponded to a period of huge losses for the brand both in Ireland and globally. Sales for sales’ sake not the be-all-and-end-all. FIAT Ireland has returned to profit with no discounting or pre-registering taking place on its vehicles and is working towards growing the dealer network on the back of an ever-stronger product line-up. With more dealers and more products in the right segments, we are confident we can grow FIAT (and the FCA Group’s) sales and profits in Ireland over the coming years.”