22 Feb 2016 – Driven To Write

The 2017 Renault Megane SW Has More Chrome

It’s press release time and here I am going to regurgitate what Renault spelled out in the document they sent me today.

What can I remember from skimming the press release? I remember that the new Megane has a wider track to make it feel more solid on the road. It has the longest load bay in the class and there is brightwork on part of the edge of the sideglass. Continue reading “The 2017 Renault Megane SW Has More Chrome”

What Does Ford Want Us To Unlearn?

Ford wants the European market to see them differently. Perhaps they could start by being different?

Take it all back. Unlearn. Image: Ford UK

I once watched professional cyclist, Peter Sagan being interviewed during the Tour de France. Asked what would prevent him winning the green (points) jersey in that year’s race, he rather naively replied; “unluck“. In fairness to Sagan, (who’s from Slovakia), he wasn’t speaking in his own language and we all understood what he was getting at. Which brings me to Ford’s new advertising slogan: Unlearn. By definition, in order to unlearn something, we must first undo the process of learning; to rid our minds of previously held orthodoxies and notions. Continue reading “What Does Ford Want Us To Unlearn?”

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