There’s a gap in Ford’s range which the Ka Plus is going to fill. We hoped it wouldn’t happen but it did.
The Ka Plus is promised to be more than a low-price five-door car, filling a gap in the constellation of price points connecting the Ka to the Fiesta. According to reports the Ka Plus is built on the Fiesta platform which makes the car really a Fiesta Minus, doesn’t it? The design for the Ka Plus originated in 2013, aimed at conservative buyers in developing countries.
The Ford explanation is that the Fiesta is going to be replaced in 2017 and in so doing will become larger and more upmarket (they always say that). That leaves a space for what the old Fiesta was, a straightforward smallish car. The bloke from Ford says they’ll be “exploring a more emotional Fiesta” as a consequence.
Again, reminiscent of Renault’s designer criticising the outgoing Scenic, this is a kick at what is a pretty decent car and one a long way from VW´s glacially cool approach. The Fiesta is a fun car and now Ford is telling us they think it isn’t emotional enough. At the same time they present a new car which is, I suppose, not going to be especially emotional. Or what? The car has to have Ford’s DCDQ character which brings fun-to-drive with it. And that makes it emotional?
I don’t know what to make of this. Made in India, apparently. It’s a fun-to-drive five door car that’s cheap to run and has milquetoast styling or it’s a new version of the existing fun-to-drive car which we’re now told isn’t emotional enough. And the three door Ka will be no more.