These are likeable special editions, something of a fixture in Peugeot’s catalogue in the 1990s: the Roland Garros series.

The 205 and 306 also appeared in this livery. After two decades it remains fresh unlike many colourways of the same time. The 106 Wikipedia entry is schtumm on the topic (the English one) of these cars.
Evidently the RG edition functioned as a stable trim variant more than a limited edition. Have they done anything like this since? It’s not really very European to “brougham” a car in the American style, is it?
Not sure how “Brougham” they are, but Renault have ‘Initiale Paris’, and before that were ‘Baccara’ and ‘Monaco’. Citroën had Pallas and Prestige. Vauxhall had a ‘Diplomat’ trim level roughly corresponding to Ford’s Ghia, and Volkswagen had ‘Carat’ on Golfs and Passats in the early-mid ’80s. Did I mention Vanden Plas? I have now.
The present-day curiosity is Laurin & Klement, which has actually been used in its Brougham context since the first generation Octavia. A Brougham Škoda doesn’t quite seem right…