The Gamma had the requisite appeal to compete against its European upper-medium executive rivals in most key areas – apart from one.
Previously, we looked at how Lancia’s in-house sibling Beta nibbled away at the Gamma’s market, but how did it compare to its intended rivals, each well established upper-middle class contenders? The European upper-middle class market was populated by just about every major manufacturer, but Citroën, Peugeot and Rover offered the closest competition to Lancia’s big saloon. Similar in its left-field appeal, Citroën’s CX was also front-wheel drive and powered by large-capacity four-cylinder engines, but unlike the Gamma was also available with a wider range of engine, trim levels and body styles. Continue reading “Gamma: Signs and Portents – Part Nine”
