Do you think we do this for fun? Here is the result of two evenings tediously clicking around slow websites, looking at confusingly arranged line-ups. This is what the Japanese brands are selling in the UK and what they charge.
How did I do this? I tried to count the number of distinct models under the category “passenger cars”. I then noted the base price of each. The “Brougham effect” might alter the absolute numbers somewhat but not enough to alter the general, relative nature of the findings. By that I mean if there’s a Nissan Micra Super De Luxe “Montecarlo” model which costs £9,000 more than the base model I won’t have included it. Continue reading “Theme: Japan – The Structure Of Their Product Ranges and An Overview Of Their Pricing”