18 Apr 2016 – Driven To Write

Chasing (Three) Volumes

Mini may be about to do the seemingly unthinkable by readying a three volume saloon. Heresy or sound commercial thinking we ask?

An Autocar render of what the proposed MINI sedan could look. Image:Autocar — Autocar helpfully supplied this not unattractive render of the proposed MINI saloon. I expect it will look nothing like this, for which rear seat occupants in particular should be grateful. Image: Autocar

Over a decade and a half since brand MINI was reinvented under BMW and you’d have thought by now the bulk of enthusiasts and commentators would have got over the fact that the Issigonis’ miracle hasn’t and quite obviously never will stage a rebirth. The bloated looking current MINI range is hardly easy on the eye, but they clearly appeal to an increasingly broad swathe of the market.

But despite impressive sales and a strong image, MINI has never been as profitable, nor sold in the numbers its Munich masters would like. To reverse this state of affairs, MINI-management wants to Continue reading “Chasing (Three) Volumes”

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