According to a new report, Cadillac is America’s least wanted brand. No car spends longer on the showroom floor.
This image accompanied the story. As you know I really dislike adverts that show cars parked on sterile pavements outside modernist houses. The vast expanse of dark grey hardcore caught my attention here. Can you imagine how hateful it is when all that crushed rock throws out its stored heat on a hot evening? And how large is that runway of stone anyway: it seems to be at least half the length of the house and twice as wide, with the actual countryside well off in the far distance. These people in the image are confused: so drawn to nature they want their greenhouse right in the middle of it but don’t want anything organic growing anywhere near the building, hence the lunar landscape of carparking. Where’s the sense in that?
Second, take a closer look at the scene. The huge sliding glass door opens onto the car-park’s rough surface. You can’t walk out of the house barefoot. You must put on shoes. Second, when you walk from the car to the house there is no floor mat inside the entrance. What do you do with the shoes? Leave them outside? Does a servant take them from you? You could, I suppose park right next to the house and clamber directly in, without touching the nasty outdoors at all.
And is that the place the car normally parks? No, there’s surely a covered garage somewhere else which means this house has 400 square metres of grassless, treeless dead gravel around it for no reason at all. How vile.