Special Editions: 2011 Fiat 500 By Gucci

Up until now I thought Gucci had limited their dalliance with the car industry to American brands such as Cadillac.

2011 Fiat 500 Gucci edition
2011 Fiat 500 Gucci edition: source

At the other end of the scale and on the other side of the Atlantic, Gucci also graced Fiat with their magic touch. According to Gucci “The car’s silhouette is outlined by Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin

2011 Gucci Fiat interior: source
2011 Gucci Fiat interior: source

chromes, the velvety varnish on the ‘radioboard’, the two-toned seats in Frau leather with the Guccissima print.” Ah, Frau leather. Car and Driver covered the car on its launch at the 2011 Geneva Motor Show: ” Two color schemes are available: black with bright chrome details, and white with satin-finish chrome, both circumscribed by Gucci’s trademark green and red stripes below the window line. Lacey 16-inch wheels with color-coordinated insets feature Gucci’s interlocking-G logo on the center caps, while the B-pillar and liftgate are embellished with the word “Gucci” in a sassy cursive font. Inside, the black leather seats with white “Guccissima” inserts are bisected by the Gucci stripe, which also appears on the seat belts, shifter, key fob, and carpets.”

Here is one you can buy, for a shade under 11,000 euros, one of 14 for sale in Germany at the moment:

In Oberurset, a 2012 Fiat 500 Gucci: source
In Oberurset, a 2012 Fiat 500 Gucci: source

Author: richard herriott

I like anchovies. I dislike post-war town planning.

11 thoughts on “Special Editions: 2011 Fiat 500 By Gucci”

  1. I’ve seen a few of these in the UK and, hey, why not? To nick someone else’s quote about a different car, it’s somehow appropriate that the 500 took on the effective role of a motorised designer handbag.

  2. Yesterday I saw (and heard) a Fiat 600 body Abarth (whether original or replica I don’t know) in Bexhill On Sea. I don’t know if I could actually fit inside it, but that had character in spades. This has applique character but, as SV suggests, it doesn’t do anyone any harm, so why not indeed? And since I once came close to buying a Twingo Gordini, what else could I say?

    Though I do currently have a bit of a down on the nuovo nuovo 500. Purely personal since a neighbour in my (crowded) London street seems unable to park his or her 500 without taking up two normal sized car’s space. Why do people buy small cars if they don’t have the actual faculties to take advantage of the (lack of) size?

    1. In the May 2016 edition of Boring Boring CAR, one Ben Miller reports on his experiences with the Jaguar F-Pace in Montenegro, including the following digression:

      “In the impossibly vast and elemental landscape of monolithic mountains, snow-studded steppe, and timber dwellings so flimsy they might fall with the next gust, he wrestles the engine from his Soviet Fiat 500 clone”.

      Young Ben would do well to spend less time and textspace trying to outdo Richard Porter’s nonsense in sniffpetrol, and instead study his automotive history. The car pictured is a Zastava 750, a Fiat 600 built under proper licence in Kragujevac, virtually unchanged from the Turin original – why meddle with perfection?

      The boy should be put in solitary confinement for at least eighteen months, with no reading material other than “Forty Years of Design with Fiat”. Even if the engineering matters were over Ben’s head, his prose style would benefit, as Dante Giacosa was as efficient in his use of words as he was with materials and roadspace.

    2. It really was such a pleasant sight to see that clever 600 yesterday. True, the fact that I don’t see one from year to year means that when I first saw its tiny blue shape in the parking bay as I pulled in, my thought for a few seconds was ‘Ooh, lovely Fiat 500’ until I clocked the lack of clamshell bonnet (or do I mean boot?) and countless other differences. Which meant that, as I stood looking at it, I was thinking ‘Christ, a nuovo 500 is even smaller than that’.

      There were two, well built guys standing beside it chatting and the more I looked at them, the more I became convinced that neither of them could actually fit into it. Yet, in the end, one of them slipped into it without the slightest trouble and drove off with the 4 cylinder sounding sportingly robust through the open rear boot lid (or do I mean bonnet?).

      Don’t motoring journalists have to study the history of motoring at motoring journalism university any more?

  3. It’s relatively popular in Hamburg, too. And I also happen to find it surprisingly inoffensive, which cannot be said about that Smart with wings that some oaf actually paid money for and now uses on public roads. Is that supposed to be post-post-ironic?

    1. I just looked up Smart With Wings. A not very funny joke that doesn’t bear repeating, complete with Zoolander style driver.

      On the subject of Smarts, I thought it might improve, but the new Smart still looks like one of the clumsier French microcars to me.

    2. Why did you mention this Smart? Now I have that image in my head…

  4. Missing from this cuttenpastry is my valued opinion: this Gucci car is nice enough yet it is little different conceptially than a t-shirt with a huge Armani logo on it. I’d like to see Gucci select some more interesting fabrics and play down the use of their colours as a motif. There is too much about this that is a label on wheels.

  5. Nobody’s mentioned the 500 Diesel Edition. A misfuelling mishap waiting to happen.

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