Up until now I thought Gucci had limited their dalliance with the car industry to American brands such as Cadillac.
At the other end of the scale and on the other side of the Atlantic, Gucci also graced Fiat with their magic touch. According to Gucci “The car’s silhouette is outlined by Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin
chromes, the velvety varnish on the ‘radioboard’, the two-toned seats in Frau leather with the Guccissima print.” Ah, Frau leather. Car and Driver covered the car on its launch at the 2011 Geneva Motor Show: ” Two color schemes are available: black with bright chrome details, and white with satin-finish chrome, both circumscribed by Gucci’s trademark green and red stripes below the window line. Lacey 16-inch wheels with color-coordinated insets feature Gucci’s interlocking-G logo on the center caps, while the B-pillar and liftgate are embellished with the word “Gucci” in a sassy cursive font. Inside, the black leather seats with white “Guccissima” inserts are bisected by the Gucci stripe, which also appears on the seat belts, shifter, key fob, and carpets.”
Here is one you can buy, for a shade under 11,000 euros, one of 14 for sale in Germany at the moment: