Special Editions: Fiat 500 By Diesel

Further to our discussions, here is the Fiat 500 by Diesel. This is less convincing than the Gucci edition. It smacks even more of aftermarket.

This slideshow requires JavaScript.

And the advert here is in rather poor taste. Here is a little more on the car if you can find the strength. What would I want from a proper special edition tied in to a big-league company? The wheels should not be available on the rest of the range. The seats ought to be unique to the car even if that just means new head-restraints. I’d like fitted, branded luggage. There must be firms able to run up such a thing for a few hundred euros. I imagine the people at Diesel know how to create small runs of textile products, right?

Author: richard herriott

I like anchovies. I dislike post-war town planning.

4 thoughts on “Special Editions: Fiat 500 By Diesel”

  1. I don’t think that the word ‘Diesel’ has ever had any glamour to it. I understand why a clothing brand might adopt it – it suggests a coarse functionality that buyers can flatter themselves gives them a sort of blue collar credibility. But turning it on its head and applying it to a car (especially a petrol-engined one, as Robertas pointed out elsewhere) is just silly. I’d hoped the VW scandal would hasten the long-overdue disgrace of the smelly, slimy stuff, but I’ve just read a very positive review of the F-Pace by Andrew Frankel in Motor Sport, concluding that the diesel engines are far preferable to the lacklustre petrol V6. I don’t dispute his conclusion, but how very depressing. For me, having a ‘Diesel’ badge on my B pillar would be as appealing as having an ‘Ebola’ one.

    1. Quite so – did it not occur to someone that the logo might have been interpretted the wrong way. A close look at this one revealed rather unpromising plastic cladding on the bootlid and b-pillar. The colour is light industrial, clashing with the car’s character. The 500 wants tie-ins such as Charvet, Bridge of Weir, Liberty or even Kiton (which would triple the price).

  2. Fiat did quite the same operation with the Autobianchi Y10: a far more clever car, but in my opinion targeted to the same audience the 500 was targeted when launched.
    In this case though both the target as well as the way the interior design branch worked has become more ‘vulgar’ over time. To make a quick parallel, if we look to some of the special editions of the car from Desio: Fila, Missoni, Poltrona Frau, Avenue, Ville. The 500: Diesel, Gucci, Riva etc.
    Of course, we are also talking about a car that is all about retro-styling and feels the burden of its ancestor. Even the poor 2011 Ypsilon didn’t manage to pick up the inheritance of the Y10.

    Alfasud Valentino, anybody?

    1. Hello Tom: thanks for that comment. Haven´t these tie-ups been all rather questionable? Very few are done with conviction. The most obvious to do with textile makers are also disappointing. Only the PF tie-up made sense. Although over-iced, the Gucci/Cadillac links were appopriate. The main thing is that often the brand is famous and wrong e.g. any sports label or very good but not well-known enough. The best approach from the car maker´s point of view and the partner is to look at the vehicle as a stage for drawing customers´ attention to the product (I am thinking of textiles here or maybe equipment like hi-fi) and then build from there over a few model cycles. Sticking the name of a magazine or runner maker on the side of a car and painting it a special colour is cheap and cheapening.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.