Special Editions: Fiat 500 By Diesel

Further to our discussions, here is the Fiat 500 by Diesel. This is less convincing than the Gucci edition. It smacks even more of aftermarket.

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And the advert here is in rather poor taste. Here is a little more on the car if you can find the strength. What would I want from a proper special edition tied in to a big-league company? The wheels should not be available on the rest of the range. The seats ought to be unique to the car even if that just means new head-restraints. I’d like fitted, branded luggage. There must be firms able to run up such a thing for a few hundred euros. I imagine the people at Diesel know how to create small runs of textile products, right?

Author: richard herriott

I like anchovies. I dislike post-war town planning.

2 thoughts on “Special Editions: Fiat 500 By Diesel”

  1. I don’t think that the word ‘Diesel’ has ever had any glamour to it. I understand why a clothing brand might adopt it – it suggests a coarse functionality that buyers can flatter themselves gives them a sort of blue collar credibility. But turning it on its head and applying it to a car (especially a petrol-engined one, as Robertas pointed out elsewhere) is just silly. I’d hoped the VW scandal would hasten the long-overdue disgrace of the smelly, slimy stuff, but I’ve just read a very positive review of the F-Pace by Andrew Frankel in Motor Sport, concluding that the diesel engines are far preferable to the lacklustre petrol V6. I don’t dispute his conclusion, but how very depressing. For me, having a ‘Diesel’ badge on my B pillar would be as appealing as having an ‘Ebola’ one.

    1. Quite so – did it not occur to someone that the logo might have been interpretted the wrong way. A close look at this one revealed rather unpromising plastic cladding on the bootlid and b-pillar. The colour is light industrial, clashing with the car’s character. The 500 wants tie-ins such as Charvet, Bridge of Weir, Liberty or even Kiton (which would triple the price).

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