Theme: Values – The Fluctuating Preferences of the New Customer

Values change and with them the shape of that blob known as the car market.

Also known as the Buick Verano, the lush Opel Astra saloon: www.opel.de
Also known as the Buick Verano, the lush Opel Astra saloon: http://www.opel.de

This short discussion begins with news that everyone’s favourite compact, near-luxury car, the Buick Verano is to be dropped from GM’s north American line-up. Buick now sells more CUVs than saloons and sells less of everything compared to their heyday. That is a result of a change in values. What Buick represented no longer fits with the desires of enough paying customers. Those are a predilection for a raised ride height over the lower-seating position of a saloon. Buyers like the hatchback format. American-ness no longer rates as highly among American customers who are happy to buy any brand if it fits in with their pocket and their needs. On the negative side, buyers don’t care for the image Buick used to have and perhaps still does, of conservative mild-luxury. Continue reading “Theme: Values – The Fluctuating Preferences of the New Customer”

Road Test: 1972 Daf 66

This is what looks like another transcript from the archives of influential motoring writer, Archie Vicar. In this item he welcomes the new DAF 66, an article entitled originally “Everyone’s favourite Dutch marque”.

1972 Daf 66; source
1972 Daf 66, a challenge to Volvo, Ford and Autobianchi?: source

This article first appeared in the Ryton-on-Dunsmore Evening Echo, July 1972. Photographs by Douglas Land-Windermere. Due to the poor quality of the photos stock images have been used.

The Daf 66 is here, at long last. As Dutch as a daffodil soaked in Bols, the Daf 66 carries on the traditions of car building for which the people of Holland have been quite well-known since 1959. Simply put, the Daf 66 is a 55 with a new suspension layout, one which opens the possibilities of more powerful models. This will keep Daf “up to speed” in these increasingly competitive times. Continue reading “Road Test: 1972 Daf 66”