Thomas Ingenlath – dedicated follower of fashion. How disappointing.
CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out.” So says Thomas Ingenlath (Senior VP Design) about the Concept 40 shown today by Volvo. When I turned my keyboard to this little bit of news I intended to do a short design review. Instead I saw the word “disruptive” thrown into the word salad Mr Ingenlath spouted in his attempts to sound modern, up-to-speed and edge-like (edgy?). Disruptive is a word used by futurologists and fans of Uber and Airbnb to dramatize technology that changes things.
It’s time for a bit of sweeping generalisation. Let me sweepingly generalise about French cars.
You’ll have to forgive the broad brushstrokes here. That’s how I like to start before thinking about the curlicues and details that put nuances on a rough outline. France’s automotive values emerged from the soup of French culture. That is itself a richly complex thing which has attracted the attention of the rest of the world for as long as wine, olives, cheese and berets have been cultivated in the mosaic of terroirs that make up the nation. Continue reading “Theme: Values – France”