We spend a lot of time here considering certain car brands that are, historically at least, a cerebral choice (Citroen) an emotional choice (Alfa Romeo) or a combination of the two (Lancia).
In fact these are just the adjectives of motoring journalism, a defensibly quick and easy shorthand. Most people use a portion of their intellect to decide which car to acquire, balancing price against consumption against tax.
Likewise they use their emotion in deciding that a particular car suggests the life they’d like to be leading and how they’d like to perceive themselves and be perceived by others – this might be silly, but it’s something most of us can understand, however much we deny it would be the case for us. Continue reading “Theme : Values – Intellect & Emotion”