…I’ll talk about it anyway. Mercedes is still concerned their image is too staid. They want more women buyers. Can’t women be staid and boring too?
Automotive News had a recent article about Mercedes being more interested in the female buyer and the writer says this: “Mercedes has to make up ground, particularly in Germany, where years of conservative design and a stuffy image as the preferred brand for rich, older men has turned female customers away”. The litany about Mercedes being “stuffy” and “conservative” has been running for as long as I have been a grown adult. Continue reading “It’s Not Quite News, but…”