Autocar announced yesterday without any sense of embarrassment that the AMVZC shown as “a concept” last month will go into production largely unchanged.
What a remarkable sleight of hand, I feel. What has happened is that Aston Martin have shown a production car as a concept car, at the Villa d’Este concours. That has yielded a press-release and lots of coverage. A month later they are showing effectively the exact same car as a production car, with yet more coverage.
In this way AM have been able to avoid producing unconvincing and unfeasible trim as a disguise for a production car and get two bursts of coverage by the showing the same thing with two labels. If anyone can tell me where the difference lies between the “show car” and the production car then I’d be grateful. The entire exercise is quite cynical because, with one month between the “show car” and the “production car” it is clear that production was inevitable and there are no serious differences, no time need to evaluate demand or assess the reaction. Thus what has happened is that a production car has been presented as a show car, and I ask is this a first?
Since the Zagato is very striking and the sales are guaranteed, one wonders if this tricksy behavior is really necessary.