We’ve moaned about the dull uniformity of the world’s car parks. TTAC has some insight on the fact that opting for the boring colours is not helping you resell that car.
This is the link. “Silver and beige, the go-to colours of the 1990’s and 2000’s, have higher depreciation rates, but nothing is worse than gold. With an average depreciation of 33.9 percent, gold vehicles are dead last. Oddly, it’s the third-fastest-selling colour in the study, behind gray and black,” says the article. As it reports American data it does not say so much about black or mid-grey metallic. I imagine that a similar study would show that these colours aren’t helping protect value at this stage. There can’t be a competitive advantage to having a silver-grey or black Audi or Ford at this point. We must at this point be at peak monochrome.
A few weeks ago I idly looked at what was for sale among the Peugeot 406’s of Europe. If I wanted such a car it would have to be a warm colour as in gold or rich beige. Out of about 300 cars I found one which fitted the bill. It’s not for sale anymore as I have gone looking for it now. It had a beige interior as well. Many people might not like it but it only has to sell once. I found another gold one on Autoscout – and, goodness, this seller is not making a lot of effort to exploit their car’s USP. There were 1200 other 406’s on sale and this is the only one that was listed as gold. All the dark blue, dark grey, black and silver cars are still there.
Which led me to think that if there is one advantage to buying new (there are more) it’s that you get to pick exactly the spec you like. It that means an idiosyncratic colour, the only person who has to worry about it is you. As it stands, a pleasant colour is almost a decided now for me. There are any number of plausible used cars I could opt for, technically, but very few in the kind of colour I might want to have.
Years ago I saw a green metallic 406 with a tan velour interior. That’s fetching I thought. And how many are there for sale? None. So, as long as it runs I’m sticking with my car which is painted exactly the shade of gold I like and I don’t care at all what anyone else says (a lot of people have complimented the colour so it’s not as if I have had to face a lot of brickbats).