This must have been a launch colour, chosen for its eye-catching hue.
I notice mid-range colours are the ones people like least: mid-blue, mid-green, orange and bronze or caramel brown.
This one is getting tatty, alas.
And here’s the back.
Launch colours probably last two years before being dropped. I’ve never read that anywhere but it seems like a reasonable proposition. The last Mazda2 had some fun paints that are now not seen.