Whatever happened to Steve Mattin? After a spell at Mercedes and then producing some unhappy-looking Volvo’s he went to work for Autovaz in Russia.
Lada showed this car two years ago and launched it last year. Despite a downturn in the Russian economy, the car is selling well. The wheel arch treatment is there to disguise the height of the bodyside. The car is 4.4 metres long, has a 1.6 litre petrol 4 (and that’s it) and is based on Renault-Nissan bits (that firm now controls Autovaz). Renault are making a name for themselves as the new Fiat: providers of cheap and cheery transport in developing countries.
To understand the trope, let’s hear Autocar and Mr Mattin: “That front face is the most eye-catching part of Lada’s reinvention. Mattin studied rivals and wanted to do something completely different from the horizontal front-ends and trapezoidal and single-frame front grilles currently dominating the industry.
He settled on the ‘X’ theme, a bold treatment that connects the headlights, front grille, lower air intake and front fogs. The angle and size of the X can be changed for different models to give it a different treatment, but maintaining the new strategic look. “It’s simple and bold,” says Mattin, “X is a strong letter.””
Here’s the interior. Nothing to scare the horses but also very, very predictable. Is it reminiscent of the Fiesta? It’s busy and characterless.