22 Aug 2016 – Driven To Write

Theme: Colour – Collect Them All

Hyundai’s colour palette for the i10 has been enthusiastically received in my corner of Europe.

Here are as many as I can find. The boring silver is not a default for i10 customers. This one is non-metallic grey, not seen since the first Audi TT.

Here are more….

Continue reading “Theme: Colour – Collect Them All”

Up-selling Henry

With news that Ford’s upmarket Vignale line is falling below expectations, are the wheels already coming off the Blue Oval’s last chance saloon?

The key to viability in the European car market is finding ways to encourage customers to pay more. Easier said than done. According to a report last week in Automotive News, a JATO Dynamics analysis states the average UK customer pays £25, 400 for a mainstream brand D-segment car. By contrast, the average spend on a premium branded car of similar size was 36% higher. Continue reading “Up-selling Henry”

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