It happened to Jaguar and Porsche and will happen to Alfa Romeo (they say) . Lamborghini have run out of very wealthy men to sell big engined sports cars to.
According to Automotive News the target customers for their Urus CUV will be women and families. At the moment Lamborghini’s range consists of varying degrees of low and sporty with a largely academic choice of V10 and V12 engines. The plan is to show the softer side of Lamborghini and try to woo buyers who are thinking of their families. I expect this is code for finding customers who are women and who might want to Continue reading “It Had To Happen”
Simon wonders whether we really have the breadth of choice we should have.
Once, it was common for a motor manufacturer to produce and sell just the running chassis. In some cases they might fit a particular body, either in-house or bought in but, otherwise, the customer could go to a coachbuilder and get it bodied to their particular specification. This might be to a stock pattern, a limited production run if you like which meant that you could find different makes of car looking remarkably similar from the scuttle back, or it might be to the client’s commissioned design. Continue reading “Theme : Bodies – Introduction”