Theme: Bodies – People’s

Every driver is in possession of one but they are all different: bodies. An obvious major challenge in design is making a vehicle fit a wide range of them. 

1970 Dodge Challenger: source
1970 Dodge Challenger: source

And another is to design something the minds inside the bodies’ heads can understand. Like any discipline, one can trace ergonomics back to the stone age when cavemen argued over the best shape of a stone for cutting skins. I’d like to fast forward to World War 2 when the US military tried to put some of the findings of Frederick Winslow Taylor into effect so as to make it easier to operate military equipment and the controls of aeroplanes. It wasn’t until 1960 when the American industrial designer Henry Dreyfuss published The Measure of Man that the idea that machines might fit people and not the other way around began its slow percolation into the minds of car designers. Continue reading “Theme: Bodies – People’s”

Shifting Metal

Selling The Dream or Flogging The Nightmare.

Audi S6 For Sale
Many of us have to do ‘selling’ of some sort as part of our lives. It’s a branch of social negotiation. You have something you want someone else to do, and you need to present a case to them as to why they should do it. So, if you’ve ever had to persuade your kids to go to bed, you know how difficult it is to sell things. Continue reading “Shifting Metal”