Future. Postponed.

The same year Concorde entered commercial service, Aston Martin introduced what could be considered its roadgoing equivalent. But like the emblematic and embattled supersonic jetliner, the Lagonda embodied a future which ultimately failed to take flight.
In 1975, the Newport Pagnell-based luxury carmaker was facing ruin; falling prey to a perfect storm comprised of the spiralling costs of adhering to ever-tightening safety and emissions regulations, and the stark market contraction which stemmed directly from the 1973 oil crisis. Rescued from bankruptcy by an Anglo-American consortium, the Lagonda programme was aimed, not only at providing struggling Aston Martin dealers with something new to sell, but also to help Continue reading “Tomorrow’s World”