The Start of the Next Decade…

…is five or six years from now. 

2006 Citroen C6:
2006 Citroen C6:

That’s when Citroen is giving us C5 and C6 replacements. At the rate at which the car industry is changing, that seems to be as useful as H&M announcing which style will be in fashion next spring.

Much missed:
Much missed:

Electric cars and hybrids are clearly becoming mainstream. Saloons are fading as a “norm”. The CUV might be toppled by some other format. Private car ownership could decline (Europe is past peak car). Is announcing such cars akin to announcing a new typewriter in 1995? The work on cars for 2021 starts in 24 months.

Author: richard herriott

I like anchovies. I dislike post-war town planning.

6 thoughts on “The Start of the Next Decade…”

  1. Is there really going to be an Alfa Romeo type lull, whilst Citroen sort out something to replace the C5? That seems odd, though current C5 sales are (deservedly) disappointing enough to demand a reinvention, so maybe not so stupid. I see that only 237 C5s were sold in UK last year and now it’s not available at all.

    So they are relying on CXperience type styling to get punters to actually notice the brand (I have to check the badge each time I look at a ‘current’ C5) and their proposed ‘Advance Comfort’ system. Actually, that all sounds very sensible. The suspension sounds like the sort of development of a conventional set-up that I’d have expected once master conventionalists Peugeot to be producing nowadays but, if they can get it to give an hydraulic style ride, why not? And simplified interior design is fine by me too. I’d say that it all looks good on the screen, but then so did the Cactus.

    The major problem is that it should be introduced this year.

  2. Sorry to say, but times change and Citroenistas should perhaps look around for other cars to admire as the old Citroen we love is truly dead and buried. When I read Linda Jackson’s pronouncements I feel depressed that someone whose first language is English can spout such inglorious marketing gobbledygook without shame; and therein lies the problem – Citroen is simply a company that markets cars. Perhaps it’s time to look at unexpected alternatives for those looking for quirky, engineering focused cars, for example, the Tesla Model S. It has bold, swoopy styling which cleverly masks its ability to carry seven, then there’s the astounding acceleration combined with the eerie silence and an interior that doesn’t conform to luxury car norms and has a massive touchscreen unmatched by anything else. Electric cars in general should be of interest to those looking for something different: the BMW i’s, the new Chevy Bolt and the other Teslas come to mind.

    1. I’ve finally completed the change from being an angry, frustrated and permanently disappointed Citroenista (I think I prefer that to Citroeniste, Mark) to just viewing the brand objectively, as I would Kia. Certainly if I’m looking for interesting technology, I certainly won’t be looking at Citroen, despite Ms Jackson’s waffle. Incidentally, I assume that she speaks fluent French (surely she’d have to) so is the industrial strength vapid spiel translated from French, or composed in her mother tongue?

  3. Mark James: I have already accepted Citroen is just another brand. You’re quite right that they sell anything people will buy. Tesla ought to interest me more than it does. That’s a puzzle – why not, Richard.
    My favourite vehicles are either old or tiny and kei.

    1. Just after reading Mark’s mail, I walked past a Tesla Model S moving slowly in traffic. I tend to echo Richard’s views. Despite all the luddite scepticism from ICE diehards, the reported behaviour of Teslas seems fine. As a city driver, I love the idea of smooth, near-silent progress in traffic. But Teslas are too grown-up for me and the BMW i3 is too short behind the driver (I thought an LWB version was on the way).

      PSA’s own take on EVs has been very lacklustre. Rebadge a Mitsubishi or stick a couple of electric motors on the previously undriven wheels.

  4. I’ve just read the Autocar article that Richard linked to and DTW will have to eat humble pie. Some of the regular writers at DTW need to recant. Their constant cry that Citroen has lost its groundbreaking technological edge is obviously deluded. It is, in fact, the first car company to have a virtual CEO, holographically projected with dialogue generated randomly from a huge database of fatuous cliches recycled from 30 years of industry press releases.

    “Our core message is ‘Be different, feel good’ …. we have the history and the DNA …… to be an attractive, aspirational and iconic brand ….. Can we go high end? I would say yes ….. with no limits and with nothing off limits”

    It’s always good to read someone who answers their own questions, and uses ‘aspirational’ and ‘iconic’ in the same sentence. Though I must point out that strictly, if you have no limits, then you cannot put anything off limits. But then my short period in the PR department of of a large car company was curtailed prematurely when I came up with the snappy “Be nondescript, feel crap”

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