These usually mean big numbers. In Volvo’s case that means only 20,000 annual sales for the S90.
Automotive News mentioned this figure yesterday. There are another 40,000 units annually for the V90. Still, that’s quite modest really. The reviews so far have been good and my static inspection revealed a pleasingly high quality product. Is a figure of 60,000 enough for a firm without multiple brands to
spread the costs (VAG or GM) or the overall volume (BMW) or prestige to charge enough (MB)? Volvo is in a curious position in terms of prices and volumes as Rover, Lancia and Saab found out.