In part two, Jim Randle talks about the challenges facing Jaguar’s styling team, and skewers a few more holy orders along the way.
Possibly the toughest hurdle Jim Randle and his engineering team faced with XJ40 was finding an acceptable style for the car. The twin imperatives of reducing complexity and drag inducing features while retaining a recognisable Jaguar silhouette led to years of indecision and delay, but who was actually responsible for the eventual car’s style? Continue reading “Thirty Times ’40 – Jim Randle Interview : Part Two”
Different is good – right? Try telling that to Volvo.
In the push for growth and profitability, conformity rules. The market isn’t habitually keen on niche cars and tends to reward bravery by studiously ignoring it in favour of something more conventional. Volvo played it safe with the C30, but not in terms of positioning, concept or indeed style. Continue reading “Point of (in)Difference – 2006 Volvo C30”
Automotive News reports on the future of the electric car here. And the Guardian explains how it is here.
In 2016 there will be 2 million electric cars on the roads, says the Guardian. And in 2030 electric cars will predominate in the world’s major cities. If it’s hard finding a petrol station in London now, it will be nigh on impossible in 2030. I wonder will they have special parking places for petrol cars with their own little recharging posts?
Another milestone for electric cars is when their sales exceed the production of the VW Golf. Annual sales of the Golf are 930,000 units. In 2015 annual sales of electric cars was 740,000 units. Those 740,000 units are divided among many manufacturers. Someone is taking a bath on this at the moment.