Space is infinitely divisible, marketing space doubly so.
The 2017 Jeep Compass sits between the sub-compact Renegade and compact Cherokee. This sector is boiling, steaming hot and people will buy pretty much anything that does not burst into flames upon ignition.
The oblongs on the grille are recognisably Jeep, as are the squared wheel arches. The front valence, like all the new CUVs is where the designers have panicked and piled on the layering: paint it black, add some chamfers and a few lamps. If these vehicles actually had raised ride heights this plastic filler would not be necessary.