I hope there is a central committee of car journalists who can hand down a decree or decision to use the term ‘prestige’ more selectively in future.
Among the best-selling cars in the UK we find the Audi A3 and Mercedes C-class. Admittedly they are at nine and ten yet they are exactly as mainstream or volume as Vauxhalls, Fords and VWs. All the usual suspects, the ones called ‘mainstream’ linger somewhere below this. The committee for car journalism terms needs to redefine the word prestige so as prevent anyone imagining that the C-Class is more prestigious and exclusive than the equivalent vehicles it comfortably outsells these days. I suggest Ford and Opel add 33% to their large car’s prices and advertise this point. Also, try only building to order and interview prospective buyers to see if they are the right people for such cars.
Ascona could be a place that takes you to other places, as in the driver’s seat of the Opel Ascona (1970-1988) or it could be the town in the Locarno district of Switzerland. I have to admit that until very recently in my life the Opel’s Swiss association lingered at the very far back of my mind. It lurked somewhere with Portuguese kings and medieval musical instruments.
For most of my time on earth Ascona meant not a nice Swiss town but an unremarkable shape that usually rusted by the side of the road. Opel must have had in mind the image of a pretty lakeside village with roots deep in the Bronze age but which is first mentioned in 1224 as Burgus de Scona. Until the end of the 19th century Asconans occupied themselves with fishing and agriculture but they also sometimes went forth as masons to Continue reading “Theme: Places – Ascona”